The challenge
Burns Auto Repair had a website — from 2014, and aged about as well as you'd expect. The information was out of date, the design looked its age, and some of the text was white on a yellow background, which is close to unreadable for anyone and genuinely inaccessible for people with low vision. It loaded slowly, had no real calls to action, and gave search engines very little reason to send anyone to it.
For a local business, a site like that isn't neutral. It's quietly working against you every time someone looks the shop up and bounces.
What we did
We rebuilt the site from the ground up — not a fresh coat of paint, but a site that represents the business in 2026 and helps new customers find it. That meant accurate, current information; a clean, readable design with the contrast and accessibility problems fixed; and clear calls to action that tell visitors what to do next.
Because Burns is family-owned — a real advantage in a local market — the new site tells that story instead of hiding it, and includes a video highlighting the company. It shows genuine customer reviews, refreshed monthly so the social proof stays current, and it added a blog that publishes posts aimed at the local area, giving search engines fresh, relevant content to index.
The two things the old site completely lacked — page speed and SEO — were priorities in the rebuild. The new site is optimized to load quickly and built around the keywords a local customer actually searches for, and we monitor its performance in Google Search Console to keep improving its reach.
The result
That work is paying off in a way that's especially relevant right now: the site has started appearing in Google's AI Overview — the AI-generated summary that increasingly sits at the top of search results. With more people searching by asking a question and reading the answer rather than clicking through a list of links, showing up in that summary is a real edge for a local business in 2026.
A redesign isn't really about looking nicer, though it helps. It's about turning a page that quietly loses you customers into one that brings them in. If your business is running on a site that's a few years past its prime, get in touch and we'll take a look at where yours stands.